Recently, I wrote a blog post about an app called Dote Shopping and how they use social media influencers to promote their brand. In the post, I go into depth about how these social media influencers are tied to the company and many people relate the two. Read my post here for a better explanation….
Social Media’s Impact on Climate Change
Climate change is becoming a well-known term in today’s world. From the New York Times Climate and Environment section to the United Nation’s Climate Summit, one can tell that this is a major issue. People are taking to social media to combat social issues, such as climate change. In fact, there are climate change posts…
3 Apps to Help You Design Social Media Posts
Here is a list of my favorite design apps to help you get started creating social media posts! Now, I’m no designer, but these apps have really helped me to begin to enhance my social media posts. The list is my favorite to my least favorites, but all of them have their ups and downs….
How to: Improve Your Social Media Presence
These are the steps needed to take to enhance your presence on social media. Know and understand your goals and objectives: If you don’t know what you and your brand are looking to accomplish through your social media use, it is not going to be transparent to your audience or potential customers. This is the…
Up Close with YouTuber Kiara Madisen
Kiara Madisen, who is very active on YouTube and Instagram, answered some of the questions I had for her about her YouTube career. She told me about how she started her YouTube channel in high school to better learn how to use her equipment so she could be an ASB videographer her senior year. One…
Dote Shopping Turns to Influencers
Dote Shopping is an app used to help consumers find their favorite products, their most purchased brands, and the best sales. The app launched in 2014, with the intent to target Generation Z kids. Several social media influencers have been promoting the app, and have even gone on trips paid for by the app in…
Fyre Fest’s Successful Social Media Marketing
You may have heard about Fyre Festival after the recent premieres of the Netflix and Hulu documentaries “Fyre” and “Fyre Fraud.” For those of you who haven’t, here’s a short recap: Billy McFarland and rapper Ja Rule set out to build an app called Fyre, which was supposed to be similar to Uber, but for…
REI chooses to #OptOutside
REI co-op is an outdoor clothing, gear, and footwear retailer, with more than 150 locations across the nation. REI wanted to change the experiences people have outdoors because they believe that “a life outdoors is a well-lived life.” The company has taken it upon themselves to live up to their mission. They are set on…
Ben & Jerry’s Gets “Blunt” on Social Media
Photo by Dana DeVolk on Unsplash April 20 is a day that many people come together to enjoy cannabis. As 33 states have legalized marijuana, many lawmakers are pushing to make it legal on the federal level. There are many legends about the origins of this day. Some say this day started because five friends in high school…
Batkid Saves San Fransisco, Make A Wish Goes Viral
Photo by Make-A-Wish on Twitter. In 2013, a 5-year-old boy named Miles brought San Francisco together as a city. Miles, who suffers from Leukemia, was granted a life-changing wish from the Make-A-Wish foundation after struggling through four years of his illness. The Make-A-Wish Foundation is a non-profit organization that grants wishes to children who suffer…