Photo by Make-A-Wish on Twitter.
In 2013, a 5-year-old boy named Miles brought San Francisco together as a city.
Miles, who suffers from Leukemia, was granted a life-changing wish from the Make-A-Wish foundation after struggling through four years of his illness.
The Make-A-Wish Foundation is a non-profit organization that grants wishes to children who suffer from critical or life-threatening illnesses. Children aged 2 to 18 are referred to Make-A-Wish to be granted one wish of their choice.
The children can wish to go, wish to be, wish to meet, or wish to have something when they are granted a wish. While many kids wish to go to Disneyland or to meet John Cena, Miles had another request. He wanted to be Batman.
The Make-A-Wish foundation knew they would be able to grant his wish. They requested the help of the San Francisco police department, the fire department and the mayor. However, they didn’t want to stop there. Make-A-Wish posted on social media asking for 200 volunteers to cheer on Miles the day his wish would be granted.
Through the power of social media and the internet, this request was publicized widely and went viral.Make-A-Wish
Many people shared this Make-A-Wish request on social media, including many bloggers. In November at the time of the event, there were over 20,000 people in attendance to witness Batkid fight crime and save the city.
This highly successful event went viral on social media. Without the help of many different social media platforms, this event would not have been what it turned out to be.
Social media is becoming very important for non-profit organizations. Many of these organizations use social media to advertise, request donations, and promote themselves.
Thankfully, Miles is now cancer free! Through the power of social media, Batkid went viral. Miles’ story was even picked up by Warner Bros. They made a major motion picture documentary about his journey, called Batkid Begins.
Without this social media advertising and promotion, Make-A-Wish would not be able to provide these kinds of intricate wishes to children.
Check out the Make-A-Wish website to learn more or to donate!